{"id":279,"date":"2018-06-18T08:30:04","date_gmt":"2018-06-18T08:30:04","guid":{"rendered":"https:\/\/www.digileader.in\/?p=279"},"modified":"2021-01-05T10:08:02","modified_gmt":"2021-01-05T10:08:02","slug":"seo-tips-for-beginners","status":"publish","type":"post","link":"https:\/\/www.digileader.in\/2018\/06\/18\/seo-tips-for-beginners\/","title":{"rendered":"SEO tips for beginners"},"content":{"rendered":"\t\t
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You have a website, but that is not enough, it also needs to be optimised for search so that it appears in the top results provided by the search engines. As a beginner you must know and understand that there is no short cut to getting your website to rank on the first page of a Google, Yahoo or Bing. These search engines function on the basis of very complex algorithms and it takes sustained effort to crack the code.<\/p>

Nevertheless, there are certain basic rules you can follow to optimize your web site and provide the search engine bots with the necessary signals.<\/p>

1.Page titles \u2013<\/b>\u00a0Page titles are a very important aspect of SEO. The most important characteristics of a page title are:<\/p>

\u2022 Each page needs to have a unique page title that accurately describes the page\u2019s content.
\u2022 It should be concise and help the user understand what the page is about.<\/p>

Home page title: The title for your homepage can include the name of your website\/business and other important information like location of the business or services offered. For example:<\/p>

<\/p>

Post\/other pages title:<\/b><\/p>

Title of other posts\/pages of your web site should accurately describe what the page is about and be attractive for the searcher. For example:<\/p>

<\/p>

2.Page Description<\/b>\u00a0\u2013 A page\u2019s description meta tag is also very important. It gives users, Google and other search engines a summary of what the page is about. The guidelines for writing a good description are:<\/p>

\u2022 Always provide a unique description for all pages, posts, products of your website.
\u2022 Keep the size between 150-160 characters.
\u2022 Avoid repeating the title in the description
\u2022 Don\u2019t add too many keywords
\u2022 Try to use the description as a way to \u2018advertise\u2019 your page to the reader so that they click on your title and visit the page.<\/p>

3.Permanent link structure<\/b>
The permanent link structure is a term used to describe the format of URLS for pages (categories\/tags) or individual posts of a web site. It is shown in the browser address bar and in the search results (below the page title).<\/p>

<\/p>

Tips for SEO friendly link structure<\/p>

\u2022 The URLs should be simple and easy to understand for search engines and users
\u2022 Avoid lengthy URLs with unnecessary information
\u2022 Use hyphens to separate words
\u2022 Use words that describe what the page is about, but avoid excessive use of keywords<\/p>

Bad URL structure \u2013 http:\/\/www.example.com\/UK\/123213\/5005.html
Good URL structure \u2013 http:\/\/www.example.com\/social-media-news<\/p>

4.Fast loading page<\/b>\u00a0\u2013 The time taken by a page to load time can affect your search ranking, so get rid of any non-essentials that slow down your website. These may include music players, large images, flash graphics, and unnecessary plugins.<\/p>

5.Keywords in images \u2013<\/b>\u00a0Include words that reflect your site topic in the image title, description, and alt attributes. Also, re-title the file name if it doesn\u2019t reflect your main keywords (e.g. SEO-tips.jpg instead of d1234.jpg).<\/p>

6.Internal Links<\/b>\u00a0\u2013 They refer to links in a page that lead to other pages within the website for additional information, and not external links. Internal linking is a very important factor for web site SEO, and the rules to it are quite simple:<\/p>

\u2022 Link related articles together either by using keyword anchor text or by using the full article title
\u2022 Make sure that the links are useful both for the user and easy to understand by search engines.
\u2022 An internal link should help the user navigate the site better and not just be optimized for search engines.
\u2022 Avoid terms like \u2018click here\u2019 or \u2018[..]\u2019 for internal linking.
\u2022 4-5 internal links per page are enough, create more only if absolutely necessary<\/p>

7.A mobile friendly website \u2013<\/b>\u00a0A significant number of searches performed each day are through mobile devices, and this number is steadily increasing, especially with respect to e-commerce. Keeping this in mind, it\u2019s imperative to have a website that functions well on a mobile device as well. This ensures you don\u2019t turn away visitors checking your website from a smartphone or tablet.<\/p>

8.Content \u2013<\/b>\u00a0Good content is a great way to attract visitors and get a better ranking in search results. Your content should be relevant, original and helpful to those visiting your website. Always prioritize quality over quantity. Also, having fresh content is an incentive for visitors to come back and for search engine bots to visit and crawl your website more often.<\/p>

9.Linking to other websites\u00a0<\/b>\u2013 You can do this by including a blogroll, link list, or resources page on your website. Be careful when doing this, as each outbound link is a \u201cvote\u201d for another site. However, if you do it well and people click your links; this tells search engines you are a trusted authority on your particular topic.<\/p>

Additionally, you can have other websites link to yours through creating great content and authoring guest posts, as those inbound links greatly help in SEO.<\/p>

10. Stick to your domain name \u2013<\/b>\u00a0The age of your URL is a factor in your site\u2019s search ranking, so be patient. If you\u2019re launching a new blog every six months, you\u2019ll never see your site get the value it deserves.<\/p>

These are just a few basic tips to get started on having a website that is optimized for search<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

You have a website, but that is not enough, it also needs to be optimised for search so that it appears in the top results provided by the search engines. As a beginner you must know and understand that there is no short cut to getting your website to rank on the first page of…<\/p>\n","protected":false},"author":1,"featured_media":783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[15],"tags":[17,18,19,20,21,22,23,24],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/posts\/279"}],"collection":[{"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/comments?post=279"}],"version-history":[{"count":0,"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/posts\/279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/media\/783"}],"wp:attachment":[{"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/categories?post=279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digileader.in\/wp-json\/wp\/v2\/tags?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}