How does blogging boost your brand?

Generating fresh meaningful content and ensuring that the content is informative or enjoyable is the most productive and most stable option you have for boosting your brand. Here’s why: When Google crawls your website and finds new blog posts every week or at least a month, and those blog posts are well written and chock-full…

Creating a Strong Culture in a Small Business

When discussing business culture, what comes to mind? To different people, it can mean different things. It can be a brand, motto, values, uniforms, or behaviors. It could also be a service level, company policy, or customer relationship management. Culture can be a set of attitudes, beliefs, behaviors, and customs. These cultural cues are ingrained…

Social Media Tips to Save Time

Social media is a great way for small businesses to promote themselves as it is fairly inexpensive and very effective when done right. But as a small company or start-up you have limited resources to devote to this important platform. Very often you struggle to keep a basic Facebook Page up and running, as it…

Top Six Reasons why SMBs in India Need A Website

Reach new customers: The top priority for most small business owners is finding new customers. A great way to find these new customers is by expanding your business footprint through a website. Increased credibility: About 62% of SMBs in India created a company website because it makes the company look more credible. 1 A website lends a…