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B2B Marketing
A B2B marketing agency specialised in lead generation, customer attraction and customer relationship management
What is B2B Marketing?
Any business out there, big or small, that sells products or services to other businesses is a business to business or a B2B company.
Well, as the name clearly suggests, business-to-business or more commonly known as B2B marketing is simply the marketing of products or services to other businesses and companies. A great example could be an accounting software company selling its software to businesses that have an accounting function and they want to do away with manual processes through the use of the software.
Generally speaking, there is more at stake with a B2B purchase since so much business capital will be tied up in that investment. A group of decision-makers and influencers may need to thoroughly vet each purchase to make sure the product or service fully meets their requirements and delivers tangible ROI
Why B2B Marketing is important for business?
Compared with consumer brands, companies that sell directly to other businesses need to keep different factors in mind when communicating with their audience. Mapping out a successful B2B marketing campaign is absolutely essential for bringing prospects to your site, building engagement, and ultimately increasing sales and revenue.
Some examples of B2B Marketing
There are many different ways to approach B2B marketing, many of which
are focused on taking advantage of digital channels to increase sales and drive revenue.
are focused on taking advantage of digital channels to increase sales and drive revenue.
Inbound marketing
It is the basis for today’s digital marketing strategies like content marketing and SEO. The main goal is to bring sales prospects to your brand rather than actively seek them out through outbound marketing efforts.
SEO
SEO makes it easier for Google to crawl your site and boost your search visibility, helping users and sales prospects find your brand website.
Content marketing
It increases your brand awareness, brings your target audience to your digital assets, educates prospects about your services, builds brand trust through helpful guides, and ultimately captures qualified leads.
Account-based marketing
It offers a more granular and focused approach, targeting specific, high-value accounts you want to land, as well as specific people within those companies.
5 keys to succeed in B2B Marketing
1 Know your audience
Mapping out detailed buyer personas helps you to better understand who makes purchasing decisions and how they reach those decisions.
2 Deliver unique value
Bring prospective customers to your brand site with content that answers their most pressing questions, solves their problems, and provides industry insights they can’t find anywhere else.
3 Nurture engagement
Backlinks, CTAs, and additional content keeps visitors on the site and exploring new material. Social media and email marketing continue engaging your audience on different digital platforms.
4 Capture qualified leads
Once prospects have moved further down the sales funnel, gated, research-based content like eBooks and white papers can support lead generation.
5 Schedule a sales demo/consultation
Assume your qualified leads have a good understanding of your general business model and win them over with the specific value you bring to the table.
Why we are your partner B2B company?
A robust B2B marketing strategy requires you to efficiently recognize and reach out to your ideal prospects and clients. At the same time, you need to articulate competitive positioning and pitch products & services promptly — partner with SeeResponse, your B2B marketing consultant, to do all that, and more. We are a business to business marketing agency focused on helping B2B companies create and assess a business marketing strategy through our range of inbound marketing services. Acquire and retain new customers through marketing programs including, digital advertising, webinars, content marketing, email marketing, lead nurturing, PPC, SEO/SEM, automation, and analytics.
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